Success Stories

Data Integration and Standardization

Optimizing Data-Driven Decision-Making Capabilities After a Company Merger

Person on phone and tablet looking at analytics

Project Overview

Following the acquisition of a company with disparate business intelligence (BI) solutions, the client struggled to gain visibility into standardized information critical to running the business. RevGen helped the company implement an information centralization and standardization solution that improved visibility into sales and related data and optimized their data-driven decision-making capabilities.

Client Challenge

When this global communications company acquired a hosting company it gained a competitive edge – as well as a mix of disparate BI solutions, business processes, and metrics. The parent company and subsidiary each had their own BI tools and data sets, skill sets and reporting processes. Working in this confusing, heterogeneous environment prevented management teams at each organization from executing business operations as one company.

The client needed help implementing a solution that:

  • Standardized data and information to help ensure accurate reporting
  • Integrated and consolidated BI systems to improve efficiencies
  • Optimized its ability to align resources with company objectives

Solution

RevGen Partners helped the client consolidate important business data across the parent company and subsidiary environments with an information centralization and standardization solution that included:

Scenario Review for Decision Support. We reviewed the existing systems to identify similarities and differences in data sets and database structures. The information provided leadership with integration options for structuring a ‘new’ view of the organization within the data.

Historical Data Integration and Realignment. We consolidated, de-duplicated, and realigned one year of the subsidiary’s historical data. The new data reflected the new organizational structures and enabled the client to gain views of newly standardized data from both organizations for the same time periods.

Integrated BI Environment. We designed and implemented a standardized data mart and an online analytical processing (OLAP) solution to enable consistent reporting processes and ad-hoc analysis.

Results

RevGen provided the client with the information it needed to evaluate all possible solutions and select the right one to centralize and standardize its BI environments. Ultimately, the solution consolidated multiple redundant and disparate systems into a single data environment. It replaced old processes with new processes. And it enabled the parent company and subsidiary to move forward confidently as a single company.

More specifically, the new BI environment:

  • Provides a ‘single source of truth.’ With confidence in the data, the client can now create one set of reports and metrics and maintain accountability for organizational goals.
  • Increases organizational efficiency. Less ‘tech-savvy’ personnel, such as managers and executive leadership, can now use the OLAP – instead of IT – to acquire business-critical data.
  • Offers a holistic view of data. The client can maintain organizational alignment with organizational objectives.


Do you need greater confidence in your data systems? Contact us for a consultation.

Success Stories

A person types on a laptop. Above the laptop hovers icons of various checklists, representing data quality controls.

The Power of Frontline Data Quality Controls

Execution as a Service

Improving data quality was key to ensuring our financial services client retained data integrity and accuracy while also reducing time and money spent on after-hours issues. 

Read More About The Power of Frontline Data Quality Controls
Three wooden blocks spelling out MQL. The "M" block tips over to reveal an "S"

Automating for Efficiency: Turning Marketing Leads into Sales Contacts

Technology ServicesAnalytics & Insights

The transfer of marketing leads to sales teams is critical for customer acquisition, however our client’s process was time consuming and heavily manual. RevGen built a proof-of-concept solution that automated the entire handoff.

Read More About Automating for Efficiency: Turning Marketing Leads into Sales Contacts
A pie chart divided into three sections, with representative people tokens in those same colors to show a customer segmentation model.

Developing a Future-Proof Customer Segmentation Model

Artificial IntelligenceAnalytics & InsightsCustomer Experience

To improve sales efficiency, our client needed an “At-a-Glance” customer segmentation model that could evolve with their business.

Read More About Developing a Future-Proof Customer Segmentation Model

Subscribe to our Newsletter

Get the latest updates and Insights from RevGen delivered straight to your inbox.